30th Street required a new brand identity and print collateral for it's spring 2013 relaunch. 30th Street is a grassroots production studio based in Toronto, Canada.
The details of the brief were to convey an urban, grassroots look and feel. A production studio that communicates loudly it's client's messages across the broadcast realm. The client wanted kitsch, trendy, and widely recognized symbols to communicate to a broad audience.